Notifications
Clear all
Page 1 / 2
Next
In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large businesses). Your local business can become visible to thousands searching the internet every day. Here are some things to avoid when marketing your small business:
1. No marketing plan
A marketing plan isn’t just for big business, it is just as important for small businesses. In fact, it’s probably more critical. So take time to write down your marketing plan for the next 12 months at least and stick to it!
2. Not knowing target audience
Do you know who your target audience is for the products/services that you offer?
Defining your target audience will give you a good idea on where to advertise/market your business. Some questions to ask yourself in order to define your target audience are:
What is their net household income? Can they afford my products/services?
Where do they look for my product/service? Both online and in physical locations?
Do they work out of the home or in the home?
What is their job profile – an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
3. Who is responsible for marketing?
Who in your business is responsible for marketing? For most small businesses it is the owner themselves. If this is the case, are you holding yourself accountable for your marketing efforts?
If you’re not finding the time or it’s not a strong skill for you, then you should consider outsourcing your marketing.....
Topic starter
Posted : 13/05/2011 9:02 am
Re: Top 6 Small Business Marketing Mistakes
A methodical, dangerous, and impartial appraisal and judgment of the basic objectives and communications strategies, methods and actions you employ in marketing your company. This marketing audit will go a long way in assuring the achievement of your marketing efforts to grow your sales.
Posted : 16/05/2011 4:20 am
Re: Top 6 Small Business Marketing Mistakes
i agree with guys, thanks for tips.
Posted : 18/05/2011 5:20 am
Re: Top 6 Small Business Marketing Mistakes
I am totally agree with you.
Posted : 21/05/2011 2:21 am
Re: Top 6 Small Business Marketing Mistakes
I also agree!!
Posted : 21/05/2011 3:47 am
Re: Top 6 Small Business Marketing Mistakes
Business Forms;67326 wrote: A methodical, dangerous, and impartial appraisal...
Did somebody say, "dangerous"?!?
Posted : 21/05/2011 5:52 am
Re: Top 6 Small Business Marketing Mistakes
Thank you for sharing but where are the rest three? 🙂
Posted : 24/05/2011 2:04 am
Re: Top 6 Small Business Marketing Mistakes
Sabrina Gage;67866 wrote: Thank you for sharing but where are the rest three? 🙂
I made it another 4 to go, to make 6!
Posted : 24/05/2011 4:10 am
Re: Top 6 Small Business Marketing Mistakes
Advertising that is not aggressive- Many small business owners have poor advertising methods and the offers stink. The key is to advertise products and services customers want and made additional margin with an upsale or additional products or services.
Posted : 25/05/2011 4:29 am
Re: Top 6 Small Business Marketing Mistakes
Following are the mistakes which small business got
Not knowing target audience
No marketing plan
No tracking of marketing performance
Inconsistent branding
Poor spelling and grammar
Posted : 25/05/2011 5:06 am
Re: Top 6 Small Business Marketing Mistakes
This is very useful post.
Thanks for sharing.
Posted : 02/06/2011 1:02 pm
Re: Top 6 Small Business Marketing Mistakes
understand the important of this.Like to know rest of this.
Posted : 03/06/2011 10:07 am
Re: Top 6 Small Business Marketing Mistakes
Top 6 small business marketing mistake are as under
1. Mistake not making a budget
2. Not planning a marketing budget
3. Not targeting a specific target audience
4. Believing Your Product or Service will Sell Itself
5. Not Clearly Defining Your Product or Services Benefits
6. Thinking that Advertising is Marketing
Posted : 11/06/2011 6:32 am
Re: Top 6 Small Business Marketing Mistakes
thanks very much
Topic starter
Posted : 14/06/2011 6:02 am
Re: Top 6 Small Business Marketing Mistakes
Great ， thanks for your advise
Topic starter
Posted : 14/06/2011 6:03 am
Page 1 / 2
Next
Forum Statistics
6
Forums
5,497
Topics
35.8 K
Posts
10
Online
22.1 K
Members
Latest Post: why does salesforce best CRM ? Our newest member: Blenderwzu Recent Posts Unread Posts
