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Top 6 Small Business Marketing Mistakes

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(@Anonymous)
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In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large businesses). Your local business can become visible to thousands searching the internet every day. Here are some things to avoid when marketing your small business:

1. No marketing plan
A marketing plan isn’t just for big business, it is just as important for small businesses. In fact, it’s probably more critical. So take time to write down your marketing plan for the next 12 months at least and stick to it!

2. Not knowing target audience
Do you know who your target audience is for the products/services that you offer?
Defining your target audience will give you a good idea on where to advertise/market your business. Some questions to ask yourself in order to define your target audience are:
What is their net household income? Can they afford my products/services?
Where do they look for my product/service? Both online and in physical locations?
Do they work out of the home or in the home?
What is their job profile – an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
3. Who is responsible for marketing?
Who in your business is responsible for marketing? For most small businesses it is the owner themselves. If this is the case, are you holding yourself accountable for your marketing efforts?
If you’re not finding the time or it’s not a strong skill for you, then you should consider outsourcing your marketing.....

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Topic starter Posted : 13/05/2011 9:02 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

A methodical, dangerous, and impartial appraisal and judgment of the basic objectives and communications strategies, methods and actions you employ in marketing your company. This marketing audit will go a long way in assuring the achievement of your marketing efforts to grow your sales.

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Posted : 16/05/2011 4:20 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

i agree with guys, thanks for tips.

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Posted : 18/05/2011 5:20 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

I am totally agree with you.

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Posted : 21/05/2011 2:21 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

I also agree!!

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Posted : 21/05/2011 3:47 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Business Forms;67326 wrote: A methodical, dangerous, and impartial appraisal...

Did somebody say, "dangerous"?!?

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Posted : 21/05/2011 5:52 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Thank you for sharing but where are the rest three? 🙂

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Posted : 24/05/2011 2:04 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Sabrina Gage;67866 wrote: Thank you for sharing but where are the rest three? 🙂

I made it another 4 to go, to make 6!

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Posted : 24/05/2011 4:10 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Advertising that is not aggressive- Many small business owners have poor advertising methods and the offers stink. The key is to advertise products and services customers want and made additional margin with an upsale or additional products or services.

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Posted : 25/05/2011 4:29 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Following are the mistakes which small business got

Not knowing target audience
No marketing plan
No tracking of marketing performance
Inconsistent branding
Poor spelling and grammar

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Posted : 25/05/2011 5:06 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

This is very useful post.
Thanks for sharing.

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Posted : 02/06/2011 1:02 pm
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

understand the important of this.Like to know rest of this.

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Posted : 03/06/2011 10:07 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Top 6 small business marketing mistake are as under

1. Mistake not making a budget
2. Not planning a marketing budget
3. Not targeting a specific target audience
4. Believing Your Product or Service will Sell Itself
5. Not Clearly Defining Your Product or Services Benefits
6. Thinking that Advertising is Marketing

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Posted : 11/06/2011 6:32 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

thanks very much

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Topic starter Posted : 14/06/2011 6:02 am
(@Anonymous)
New Member

Re: Top 6 Small Business Marketing Mistakes

Great , thanks for your advise

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Topic starter Posted : 14/06/2011 6:03 am
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