The Pros and Cons of Having a Full Internet Marketing Campaign

The PROs Of Full Internet Marketing Campaign
Internet Marketing Can Reach Targeted Customers More Effectively
One of the key characteristics of full Internet marketing is that these digital marketing tools were designed to target specific sets of customers or audiences. Unlike traditional mass media marketing where advertisements are broadcasted to anyone, even those who do not like or are not interested in a particular product or service. Internet marketing which is a form on inbound marketing attracts targeted customers who are specifically looking for the brands, products or services a particular digital marketing campaign is focused on.

Internet Marketing Delivers Immediate Results
eMarketer reported that real-time marketing tools can bring businesses more benefits than other tools. Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers. What you get are immediate results for your marketing efforts. The results are above-average conversions to either leads or sales every time a targeted customer visits your landing pages or websites as outline in the graph below from the 2013 State of Inbound Marketing Report from HubSpot.

The CONs of Full Internet Marketing Campaign
Internet Marketing Campaigns Can Be Copied
One of the dangers in Internet marketing is that a particular campaign can easily be copied by a competitor, and many have done so with utter disregard for the legal ramifications their actions may bring. Trademarks or logos can be used to defraud customers and take away a sizeable market share from you. Not only that, these can also be used for perpetrating negative and erroneous information about your brand, product or service that will ruin your online reputation – and lose valuable targeted customers.

Internet Marketing Can Get Drowned by Too Much Online Ad Clutter
With both legitimate businesses and questionable entities like trolls, spammers and scammers present in the digital marketplace, the Internet is flooded by lots of online clutter. It would really be doubly hard for Internet marketers to get noticed by their targeted customers. Some consumers now have the tendency to simply ignore Internet advertising, making legitimate businesses lose valuable traffic and of course revenues in the process.

Internet Marketing Will Not be Taken Seriously if Not Done Professionally
Business owners and digital marketers should focus on bringing their Internet marketing campaigns to professional levels, otherwise they will not be taken seriously by their targeted customers. First impressions really matter whether you use traditional or Internet marketing and advertising channels so it would be to your greatest advantage to stay consistent and professional in whatever channel you are using for your campaigns.

The only con I can think of is not planning appropriately resulting in an ineffective campaign and a waste of resources

The Pros: Internet Marketing can reach targeted customers more effectively.

The Cons: Internet Marketing Campaigns can be copied.