Simple Marketing Ideas for Your Business

Marketing has become a very wide scope and encompasses multiple dimensions in itself. As businesses evolve, marketing changes its scope. Not all strategies work with all business models, in fact are either not in budget or might have adverse effects on the business.
A vital portion of developing marketing ideas for businesses is to first judge the size of the business, its target market and market share and potential. Small businesses should make sure that their business plan has already included its marketing efforts when establishing the plan. It should consider all mediums that the business can tap at the same time define the depth of penetration
Business Cards
I think that business cards are the Rodney Dangerfield of marketing. They are small, so you can carry a bunch of them around with you and they are cheap so that you can buy A LOT. I am categorically opposed to flipping through a stack of different cards for your different businesses and trying to figure out which one to give to a prospect BUT, that having been said, why not split test some different designs?
Have one card with your Facebook, Twitter and other contact info on it and see if you get more “friends”. Have one card with a “free consultation” message and see if anyone bites. These tiny marketing pieces are a great way to find out what people really want from your small biz!
If you would like to find out more about the lowly business card, check out my post, Is Business Card Marketing A Dying Art Form?
A Small Business Marketing Postcard
When you are prospecting and getting leads, many times a follow-up postcard will prompt them to give you a call. While you can do a convoluted follow-up plan, having one general postcard that you can drop in the mail with a hand written address can go a LONG way. I use Vistaprint for all of my basic printing needs as they are VERY CHEAP!
Send a Small Business Marketing Postcard Part Deux
If you have a budget, sending out a “real” postcard campaign can be a very effective tool. Your mail house can buy lists of businesses or consumers in......read more http://news.bytrade.com/info/913-Simple-Marketing-Ideas-for-Your-Business.htm