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My Offline Marketing Idea, Will It Work?

(@Anonymous)
New Member

My business offers computer services to businesses and home users.

I am looking to grow my client base, specifially the business side for obvious reasons.

I think one of the only ways I am going to be able to get more business clients is to meet them face to face, and this is the way I am thinking of doing it.

My cold calling plan so far:

1.
I am going to get 150 nice looking coffee mugs labeled with my business logo, website and number.

2.
Source a wholesaler or at least get a discount on some cheap chocolates, not crappy ones, and fill the cups with them.

3. Maybe wrap them up in cellofane and stick a business card ot 2 in the top of the cup also.

4. Design a DL flyer which will say something along the lines of "Since we have sweetened you up a bit, how about letting us have a look at your computers and infrastucture.. for free?"

I want to offer a computer + infrastructure evaluation for free, to give them some insight into what they are doing wrong, or not doing. Follow up with a proposal outlining what I think they should do, and an estimate on cost etc maybe also.

I'd love to hear what you think!
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Flagship Merchant Services

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Topic starter Posted : 28/07/2010 11:18 am
(@Anonymous)
New Member

Re: My Offline Marketing Idea, Will It Work?

It's not a bad idea targeting new customers with a coffee mug and chocolates (both very popular among office personnel) but you should be careful how you word your proposal. "Letting us have a look at your computers and infrastructure" sounds a little iffy in my opinion. You get the attention with the mug and chocolates so I would veer towards simply offering a free analysis of their system. Also, telling someone you are "sweetening them up" will automatically make them more weary of what you have to say. Just my opinion though, others may see differently. I do think it could be a worthwhile effort.

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Posted : 04/08/2010 2:23 pm
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