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Keep Your Brand Consistent at Trade Shows

(@Anonymous)
New Member

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show.

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Topic starter Posted : 24/05/2011 10:24 am
(@Anonymous)
New Member

Re: Keep Your Brand Consistent at Trade Shows

I have seen SO many ineffective trade show presentations in my career. I think the most important thing is to have a plan. Know what you are trying to accomplish at a trade show, are you there to sell, promote, raise brand awareness? Encourage customers to come to you, Stand out from your competition...It is SO easy to blend in with the crowd and gain very little from a trade show...it isn't much harder to stand out from the crowd and have a super success..it just takes some planning. I have had some flops..and learned from my mistakes. Here is an article I recently read that has some good information and a few strategies. http://www.esigns.com/trade-show-banner.html anything that you can do to stand out from the crowd, from your competition and encourage customers to remember you, contact you, etc., is money well spent/invested.

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Posted : 24/06/2011 10:54 pm
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