How to beat competitor

Re: How to beat competitor

Check the back links of the competitor website and put your back links there and get more back links than him.It will increase your website ranking and traffic and PR also.

Re: How to beat competitor

I think that the best way to beat your competitor is to let people spread the word about your brand for you--- By running a contest like this: http://garious.com/blog/2011/07/garious-rewards-you-with-a-gift-of-freedom-this-independence-day/

and make sure that there's no catch-22 behind the what and why you're giving away something for free. Just do it out of love for your community.

Re: How to beat competitor

Here are the best tips to beat your competitors

Go beyond a google search
Do some reporting
Ask your customers
Attend a conference
Check in with your suppliers
Hire your competition

Re: How to beat competitor

20 Wys to beat Competitions

Make a list of products/services that compete with yours. Go to their web sites and compare their offers to yours.

Some elements of comparison and sample USP's:

1. Delivery
Dominos Pizza, "Domino's delivers, 30 minute delivery or your money back."

2. Durability
Energizer, "Outlasts all other batteries.... It keeps going and going and going."

3. Performance/Efficiency
M&M's, "Melt in your mouth, not in your hand." (Well, that's a type of performance!)
Tide, "You bought a high efficiency washing machine... Why wouldn't you buy a high efficiency detergent?"

4. What it's made out of
Ragu, "It's in there!" (I hated those Ragu commercials, but I sure do remember them.)

5. Provides feelings of self worth
NIKE, "Just do it."
Kia, "Who wouldn't be proud? Darn good cars. Darn good warranty." (Now that's my kinda commercial.)

6. "Feelings of self worth" is one that you can really delve into. Go back to the article, Product for more ideas:

7. Guarantee/Warranty
Midas Muffler, "Guaranteed for as long as you own your car."

8. Price
Walmart, "Rollback the prices."

9. Convenience or ease of use
7-11, "Open all night."
Dunkin Donuts, "Time to make the donuts..." impying that whenever you're ready for a donut, the donuts will be ready for you.

10. Choice
Verizon, "Whatever you want, whatever you need."
JCPenney, "It's all inside."

11. Saves money
Geico, "A 15 minute call could save you 15% or more on car insurance."

12. Bonuses or Extras Here's an article on that one: 10 Free Bonuses That Can Ignite Your Profits!

13. Process of making the product
Stouffers, "Nothing comes closer to home."
Burger King, "Flame broiled the way you like it."
(If you have a home made or handmade or personalized product, you can really develop a strong USP.)

14. Customer Service
Burger King, "Have it your way." (This was an older Burger King USP)

15. The ONLY one
Paxil, "The only mediation proven effective for social anxiety disorder." (Can you tell I like to watch the soaps?)

16. For the betterment of society
Phillip Morris, "Working to make a difference, the people of Phillip Morris." (This one really irks me, should read, "Working to bring you lung cancer and liver disease..." but, I have to give credit where credit is due, they are doing a heck of a job at re-branding.)

17. Expert's Choice
Metamusil, "The Doctor's natural choice."

18. Solves a problem
thingamajob.com, "Don't get lost in cyberspace. Life 2.0 starts here."

19. Dependability
First National Bank, "Here Today... Here Tomorrow... We have stood the Test of Time."
Maytag, "The dependability people."

20. Complementary Services Are there other services that complement the main service that you are offering? (Full Service or Service Added)

Targeting Service We do one thing and we do it better than everyone else.

Some companies will take a few of the above and encorporate them into one strong USP. For instance, Kia takes "feelings of self worth" and "guarantee/warranty" and "dependability" and rolls them all into a bold USP.

If your competition is using one of the above, then you need to establish a USP that is different than theirs, attack in a different way than your competition.

Out of the above 20 examples, has something struck you? Can you say that your company does one or more of those things better than all of your competition? That's your USP.

Re: How to beat competitor

success1990;70578 wrote: Kindly suggest me some tips that how can I beat my competitor in internet marketing sector.

One thing that I always do is use the google keyword tool in order to check the keyword that I am marketing. Depending on the competition being low, medium, or high, it will show you how much work you have to put into beating the competition. This is the first step into beating others who are competing for the same keywords you are using. Hope this helps.

Re: How to beat competitor

poojamanocha;70837 wrote: Check the back links of the competitor website and put your back links there and get more back links than him.It will increase your website ranking and traffic and PR also.

I really like this strategy and have been working on it. But on top of that, I guess you really need to come up with something extra. Social networking has become a massive weapon in the online world. Maybe you should work a bit on getting brand image in the market. Run a Facebook fanpage, get eome followers in Twitter may be?

Re: How to beat competitor

You are on the way though. this time do something ahead of him like where is he building links, which forum or where does did he exchange links with and do the same.

Thanks...........................

Re: How to beat competitor

What kind of business are you?
If you can provide service and products for small businesses and entrepreneurs, contact EF Buys!
It is a daily deal website running deals for small business all over the US.
EF Buys is also partnering with EFactor, the largest social network for entrepreneurs.
If you would partner with EF Buys, it will increase your traffic enormously.

-------------------------------------------------
www.efbuys.com

Re: How to beat competitor

williamjacob;71765 wrote: 20 Wys to beat Competitions

Make a list of products/services that compete with yours. Go to their web sites and compare their offers to yours.

Some elements of comparison and sample USP's:

1. Delivery
Dominos Pizza, "Domino's delivers, 30 minute delivery or your money back."

2. Durability
Energizer, "Outlasts all other batteries.... It keeps going and going and going."

3. Performance/Efficiency
M&M's, "Melt in your mouth, not in your hand." (Well, that's a type of performance!)
Tide, "You bought a high efficiency washing machine... Why wouldn't you buy a high efficiency detergent?"

4. What it's made out of
Ragu, "It's in there!" (I hated those Ragu commercials, but I sure do remember them.)

5. Provides feelings of self worth
NIKE, "Just do it."
Kia, "Who wouldn't be proud? Darn good cars. Darn good warranty." (Now that's my kinda commercial.)

6. "Feelings of self worth" is one that you can really delve into. Go back to the article, Product for more ideas:

7. Guarantee/Warranty
Midas Muffler, "Guaranteed for as long as you own your car."

8. Price
Walmart, "Rollback the prices."

9. Convenience or ease of use
7-11, "Open all night."
Dunkin Donuts, "Time to make the donuts..." impying that whenever you're ready for a donut, the donuts will be ready for you.

10. Choice
Verizon, "Whatever you want, whatever you need."
JCPenney, "It's all inside."

11. Saves money
Geico, "A 15 minute call could save you 15% or more on car insurance."

12. Bonuses or Extras Here's an article on that one: 10 Free Bonuses That Can Ignite Your Profits!

13. Process of making the product
Stouffers, "Nothing comes closer to home."
Burger King, "Flame broiled the way you like it."
(If you have a home made or handmade or personalized product, you can really develop a strong USP.)

14. Customer Service
Burger King, "Have it your way." (This was an older Burger King USP)

15. The ONLY one
Paxil, "The only mediation proven effective for social anxiety disorder." (Can you tell I like to watch the soaps?)

16. For the betterment of society
Phillip Morris, "Working to make a difference, the people of Phillip Morris." (This one really irks me, should read, "Working to bring you lung cancer and liver disease..." but, I have to give credit where credit is due, they are doing a heck of a job at re-branding.)

17. Expert's Choice
Metamusil, "The Doctor's natural choice."

18. Solves a problem
thingamajob.com, "Don't get lost in cyberspace. Life 2.0 starts here."

19. Dependability
First National Bank, "Here Today... Here Tomorrow... We have stood the Test of Time."
Maytag, "The dependability people."

20. Complementary Services Are there other services that complement the main service that you are offering? (Full Service or Service Added)

Targeting Service We do one thing and we do it better than everyone else.

Some companies will take a few of the above and encorporate them into one strong USP. For instance, Kia takes "feelings of self worth" and "guarantee/warranty" and "dependability" and rolls them all into a bold USP.

If your competition is using one of the above, then you need to establish a USP that is different than theirs, attack in a different way than your competition.

Out of the above 20 examples, has something struck you? Can you say that your company does one or more of those things better than all of your competition? That's your USP.

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Re: How to beat competitor

Call your top three competitors and pretend like you're a potential client, and analyze their business development, pitch and sales techniques.

Apply those techniques that you've learned where you feel appropriate.

Re: How to beat competitor

Good information to beat the competitors. It is very important and useful to know this types of information.

Create a customer centric culture.Don't compare on price.Remember that situation can mean strength.Identify a competitor in your industry.compare with your business with them and manage your customer.

You need to do a bit of research to understand what your competitor is doing. You too need to capitalize on areas they are lacking and use those to stay ahead of them. It is possible but will need a lot of work.

There are many ways you could employ to beat your competitor, but one strategy is to exceed them in terms of value.

You can use any known trick in the book to outrank them, but if you're lacking in service or product delivery, you won't stay ahead of your competition for long. Check what is it they offer and outdo them in that. Also that does not mean you sell yourself short. Capitalize on an area they are weak on and outperform them. That is how you beat your competition.