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Points: 2235
Benefits of Database Marketing:
1. “Own” your contacts.
2. Speak directly to your audience members.
3. Identify avatars or buyer personas.
4. Segment your buyers.
5. Create loyalty programs that inspire repeat purchases.
6. Kick your customer service into high gear.
Topic starter
Posted : 20/12/2021 6:06 am
Points: 210
By using database marketing, marketers can use the information that they have collected on their customers, including their purchasing history, website and email behavior, and social network activity, to improve customer engagement, increase loyalty, and better their customer retention rates.
Posted : 26/12/2021 2:38 pm
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