7 Small Business Marketing Tips

Re: 7 Small Business Marketing Tips

Your all the tips are very impressive.
Hello everyone,

I'm a Marketing Coach who works with small business owners to help them develop marketing strategies and Attract More Clients to them. Just wanted to share with you my top 3 tips on improving small business marketing and creating outstanding results:

1. Stop the Adhoc approach and get a Marketing System in place: Many small business owners dabble with many different marketing messages. One week they'll go to a networking events and pick up some business cards, next week they'll update the website and the week after that they might run an ad in the local paper. Without an over-arching and automated marketing system results are very limited.

2. Switch your focus to be lead generated Most small business owners advertising is geared towards making the sale upfront from the initial point of contact with the customer. The purpose of advertising is not to make a sale it should be to generate a lead that overtime can be converted into a paying customer.

3. A database is KING The most important part of any small business should be its database. Developing a database of customers and prospective leads should be the No 1 focus of any small business owner.

Hope you enjoyed my tips and comments are very welcome!

Regards,

Re: 7 Small Business Marketing Tips

Hello, I'm new to business... I created an account here to enhance my skills on it... you two have nice tips... just want to ask what is Adhoc? Does anybody found it useful to use amazon affiliate software in business marketing?

Re: 7 Small Business Marketing Tips

Don't forget to include public speaking! It's a great way to get in front of a captive group of buyers and impress them with what you know. You don't even have to sell! Just educate your audience and they'll be asking you for help on your way out the door. And, just like the above post mentions, make sure to add the folks that saw you speak to your prospect database.

Re: 7 Small Business Marketing Tips

Hello friends

One of my fellow Duct Tape Marketing Coaches is part of a new company that provides content for blog owners – The Blogger’s Voice. Here is how it works – a journalist from The Blogger’s Voice will research your website to discover which keywords are good for your content to target and optimize for. Then they will call and interview you – that’s what journalists do, right? Two days later, they will add the post to your blog. They will even update your social media statuses to let your online communities know you have a new post.

Thanks

Re: 7 Small Business Marketing Tips

# Business cards. Leave a few in the local library or with other local businesses where prospects gather; include a card in your postal mail; tack up a card on the bulletin board at your grocery store, etc.

# Direct mail. Flyers, brochures, catalogs, coupons.... there are all sorts of things you can send through the mail. Need help? Freelancers can create pretty much any type of direct mail promotional items for you at competitive rates.

# Keep a few business cards, brochures, flyers, or other information in your car that you can give out to people who stop to inquire about your business.

# Newspaper advertising. Keep in mind that classified ads are usually extremely short; you'll need a punchy, compelling ad that fits into just a few lines.

Re: 7 Small Business Marketing Tips

Small business marketing tips are very useful to those who are new into business. Going online through internet will expose them to over a billion new potential clients. Be certain to include all contact details on your website and make the website look as professional as you can afford. Local business networking can also be benefited. Building strategy alliances with customers is important.

Re: 7 Small Business Marketing Tips

Switch your focus to be lead generated Most small business owners advertising is geared towards making the sale upfront from the initial point of contact with the customer. The purpose of advertising is not to make a sale it should be to generate a lead that overtime can be converted into a paying customer.

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Accommodation Italy
Milan Hotel

Re: 7 Small Business Marketing Tips

These are all great tips..I think there are so many ways to connect to thought leaders that sometimes we tend to lose focus on our main goals...

Re: 7 Small Business Marketing Tips

Branding is another way to market your product or service. A brand is associated with your business. This brings out what you are all about and that is what customers identify you with. Advertising is another way a you can market your products or services. You can advertise using flyers, brochures, direct postcards and mail letters

Re: 7 Small Business Marketing Tips

Thanks for the post,

Those look like great ideas, what point 2 and 3 is concerned,
besides offering a cheaper version and a premium version
you might also consider to offer your product in a different way

For example you could make a report or ebook into a
Video or slide show presentation or an audio product.

Than you could offer them for example as 3 individual products:

1) an eBook
2) an Audio of the eBook

or

3) the eBook AND the Audio both.

That way offering several possibilities
for the customer to choose from.

All the Best,
To your Happy - Small Business - Inspiration,
HP

Re: 7 Small Business Marketing Tips

dollyy;48376 wrote: 2. Offer a Cheaper Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

This is what helped me boost my business immediately.
As soon as I started offering a smaller package that was 1/5 of the regular cost, the sales increased by 30%.
Thanks for the great post! 😀

Re: 7 Small Business Marketing Tips

Business tips are very useful mainly for the newbie’s. Having a goal in mind will lead to your destiny. Plan accordingly and strive to achieve it, before marketing plan your goal and be on track to reach the business. Online marketing is the best to create an online promotion of your business, as most people are using internet now-a-days.

Re: 7 Small Business Marketing Tips

Selling to the to the Federal Government
A 105 page, step-by-step guide to the world of federal contracting that was developed to assist women entrepreneurs in overcoming the barriers that may be limiting their success in procurement. Written by a taskforce of Women-owned Business Advocates and SBA's Office of Government Contracting, the guide is chock full of useful information that provides a comprehensive overview of Federal contracting. It contains chapters on How the Government Buys, Selling to the Government, Federal Agency Resources, Resource Bibliography and a rich supply of Websites of Interest.

Re: 7 Small Business Marketing Tips

If you haven't clearly communicated the advantages and solid reasons for customers to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.