YouTube or Google?

Re: YouTube or Google?

Greetings all,
Here's some insight I felt compelled to share.
Regards,
HRB

Pay close attention to your cost per click prices in Google.
Generally bid prices are lower on Yahoo than on Google;
once this program is implemented, ads on certain Yahoo queries
will be affixed with Google-like prices due to the auction
based system in place.

When the queries begin to marry each other,
start to pay close attention to which keywords
are triggering Yahoo search results and measure
your keyword performance and cost in each engine.

If you have duplicate campaigns in both Google
and Yahoo - then it is important to understand
how to measure performance in your reports so
you could possibly pause those keywords in Google
and have more flexibility with them in Yahoo alone.

Re: YouTube or Google?

Between YouTube and Google, I'd say that you can hit for both, just to make sure. I know though that everything can be done in Google.

YouTube or Google?

Youtube is mostly video based website for all internet users. It has more information about the recent video and old video. Google is also store the worldwide video like the Youtube.
Rizwan
_________________________________________________________________
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Re: YouTube or Google?

The two aren't really comparable as an advertising device. Which one to use (or to bother with both) is directly related to what you're selling and who your audience is.

YouTube is a site for 'homemade' videos. It's viral marketing in its purest form. Which means it's geared for web surfers (a high percentage of which are students or slackers, wasting time on the work PC). If your product or service would appeal to them, or at the very least interest them enough to put out the effort to find out more about your product or service, YouTube is probably worthwhile. Keep in mind for a viral video to actually 'catch on', it usually has to be ridiculous and for the most part, the lower the quality the better -- pitch to the lowest common denominator in your target market.

Google is the king for cashing in on organic searches. However, if your website is reasonably well optimized for search engines in the first place and you do your part by directly submitting it, there won't be a problem with Google finding your site. If your site is good, you won't have any problem working up the rankings in a fairly short while.

Google's assorted advertising schemes, AdWords, AdSense etc., are fine but unless you invest serious time and effort into researching how to use them effectively, your best bet it to spend your budget to get ad placements on established and well-regarded websites and newsletters already geared to your target market.

Re: YouTube or Google?

IndiVision Studios;35061 wrote: The two aren't really comparable as an advertising device. Which one to use (or to bother with both) is directly related to what you're selling and who your audience is.

YouTube is a site for 'homemade' videos. It's viral marketing in its purest form. Which means it's geared for web surfers (a high percentage of which are students or slackers, wasting time on the work PC). If your product or service would appeal to them, or at the very least interest them enough to put out the effort to find out more about your product or service, YouTube is probably worthwhile. Keep in mind for a viral video to actually 'catch on', it usually has to be ridiculous and for the most part, the lower the quality the better -- pitch to the lowest common denominator in your target market.

Google is the king for cashing in on organic searches. However, if your website is reasonably well optimized for search engines in the first place and you do your part by directly submitting it, there won't be a problem with Google finding your site. If your site is good, you won't have any problem working up the rankings in a fairly short while.

Google's assorted advertising schemes, AdWords, AdSense etc., are fine but unless you invest serious time and effort into researching how to use them effectively, your best bet it to spend your budget to get ad placements on established and well-regarded websites and newsletters already geared to your target market.

I totally agree. Google is definitely the "king for cashing in on organic searches." People respect your information more when it is found within the organic results.

Re: YouTube or Google?

No doubt, youtube videos can make a different impact, so go ahead with this idea

Re: YouTube or Google?

It really depends on what you are trying to do, and how you are trying to do it. I fear the question itself is too... vague.

I say that because with Youtube, what's beneficial to some is optimizing their videos (and there are plenty of ways to do this), in fact, this is all some people do.

Then you have people who create videos, are knowledgeable about particular fields, gets people to subscribe to their channels... and these are the "gurus"

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As far as Google's concerned, same thing regarding optimization- but with websites, not vids, particularly.

And there are many ways to go about this as well.

The question you are asking itself is a bit general, and capable of opening a WIDE degree of knowledge. But there is SO MUCH reading to do, about each different field- and there are SO MANY avenues one can walk with this, that it would be difficult to even try to "adequately" answer you here in this place on a more comprehensive level.

Re: YouTube or Google?

Google's assorted advertising schemes, AdWords, AdSense etc., are fine but unless you invest serious time and effort into researching how to use them effectively, your best bet it to spend your budget to get ad placements on established and well-regarded websites and newsletters already geared to your target market.

Re: YouTube or Google?

YouTube is definitely the top dog in online video today, but Google, Yahoo, or MySpace could make things interesting over time. The social nature of YouTube does make it more addictive than Google Video.
I can't figure out how either service has a profitable business model at this time. That may have some impact on who ends up winning in this market.

Re: YouTube or Google?

There are methods of getting free traffic with social networking sites like Twitter, Facebook, MySpace and such but they can be quite time consuming and personally I haven't had much luck with them. One thing I have had luck with though, and is absolutely my favorite for generating free traffic is YouTube. Once I got the hang of making my own videos and uploading them, I started getting some real traffic. And the best part is, your video stays up forever, getting traffic for years to come, and so the more videos you upload the more traffic you are going to get.