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What has been your experience using Yahoo or Google PPC? Which one do you prefer?
Topic starter
Posted : 22/09/2006 11:10 am
Re: Yahoo or Google
I prefer Google I think it is easier to understand and you do not have to talk to a sales person. They are also the largest!
Posted : 23/09/2006 9:30 am
Re: Yahoo or Google
What about MSN?
Topic starter
Posted : 27/09/2006 11:42 pm
Re: Yahoo or Google
We do not advertise on MSN
Posted : 28/09/2006 5:56 pm
Re: Yahoo or Google
Considering that most people use Google for their natural search, It shall be expected to get better results from Google PPC.
Posted : 29/09/2006 11:51 am
Re: Yahoo or Google
We do not use MSN with our limited advertising dollars we feel we should get the most out of one PPC model so we just use Google
Posted : 03/10/2006 1:21 pm
Re: Yahoo or Google
I agree with mbm if you have a limited budget you should get to know one engine really well and since Google is the largest it makes sense to focus on them.
Posted : 27/10/2006 6:55 pm
Re: Yahoo or Google
We use Yahoo and Google. We have had better results with Google and its really easy to use too. No MSN for us either.
Posted : 03/11/2006 4:37 am
Re: Yahoo or Google
I just read somewhere about the difference in the audience between Google and Yahoo.
According to that article or blog (can't remember the source, sorry) Google is prefered by people who has some technical knowledge. Yahoo is attracting the female part of the Internet users 🙂
Do not know how tru it is, but it sounds like something that might be worth to consider.
Posted : 14/12/2006 10:36 am
Re: Yahoo or Google
mbm thats an interesting finding do you think it is because more males are in the technical profession or just the way that Google and Yahoo approach the business?
Posted : 16/12/2006 11:07 am
Re: Yahoo or Google
CCC;30328 wrote: mbm thats an interesting finding do you think it is because more males are in the technical profession or just the way that Google and Yahoo approach the business?
I think both.
Also Yahoo search is integrated in one page with most if not all Yahoo services and they are more social related. Google search engine is just a search engine and it is strong their, but attract more the technical people probably.
It is hard to imagine how one girl will be attracted by the simplicity of the Google's search page, while it is completely different probably with Yahoo's entry page. But at the same time, I am a little bit puzzled by Yahoo's entry page having so many topics on it, while I only need a search box 🙂
Posted : 16/12/2006 1:03 pm
Re: Yahoo or Google
Interesting I wonder if google, msn and yahoo have more detailed demographics of the people who visit theirs and other sites they search it would be great to try to target your market but there are privacy issues surrounding that. I seemed to recall reading something about msn trying to get a better picture of demographics.
Posted : 18/12/2006 12:43 pm
Re: Yahoo or Google
They certainly have quite detailed information about their users and visitors.
Posted : 18/12/2006 5:07 pm
Re: Yahoo or Google
I much prefer Google, Yahoo's advertising system is very confusing.
Posted : 16/03/2007 1:45 pm
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