What is the Difference between Advertising and Promotion?

Re: What is the Difference between Advertising and Promotion?

In Marketing, there is a term called marketing mix. That is Product, Price, Place and Promotion.
In Promotion strategy, there are advertising, public relations, sales promotion, personal selling and direct mail.

So advertising is just a part of promotion.

Re: What is the Difference between Advertising and Promotion?

wow thanks for best and clear explanation.

Re: What is the Difference between Advertising and Promotion?

Advertising and promotion are two related marketing tools, both widely used in the modern world. At first glance, it may be difficult to understand what exactly the difference between advertising and promotion is, since they both use many of the same techniques, and apply them for very similar ends. A few things differentiate advertising and promotion from one another, including the scope of time involved, overall cost, impact on sales, the purpose, and what kind of companies the technique is suitable for.

Both advertising and promotion are types of marketing, involved in getting information about a product out to the buying public. Advertising is usually undertaken by mid- to large-level firms, which come up with cohesive messages that help strengthen the brand and aim to build long term sales. Advertising includes things like buying radio or television spots, printing up advertisements in regional or national papers, hiring guerrilla marketing teams to spread the word about the product, or billboard or poster campaigns
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Re: What is the Difference between Advertising and Promotion?

See there a very thin line between the advertisement and promotion. As you take a example of forum signature's as compare to banner advertisement , you can see signature is type of promotion but banner add are still a traditional way of advertisement.
At the end it completely depends the way you think for both the terms.

Re: What is the Difference between Advertising and Promotion?

Advertising is usually the brand is carried out by mid-level and large companies come up with a cohesive message aims to strengthen the long term to build sales. Marketing, print ads in local and national newspapers buy radio and TV spots, product information about signs and posters or campaign includes things like hire a guerrilla marketing team to spread the word.

Re: What is the Difference between Advertising and Promotion?

Both are modern marketing techniques . These two marketing tools are sometimes support each other and it is not rare that advertising campaigns use promotions too. During advertising campaigns, promotions are used to make the overall success of the campaign more greater. The differences are as follows :

Advertising need more time for results, while promotions have instant effects .
Advertising can produce greater profits, promotion lower profits .

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Re: What is the Difference between Advertising and Promotion?

Hey....
As far as I think advertising is introducing the product to the public while promoting is simply encouraging, reminding the public of the product.

Re: What is the Difference between Advertising and Promotion?

They seem to only have this one multiple spiral, but they have it in different colors.

Re: What is the Difference between Advertising and Promotion?

Marketing point of departure is the market (demand), the selling point of departure is the enterprise (product), marketing to meet consumer demand, selling to the center of the sale of the company's existing products

Re: What is the Difference between Advertising and Promotion?

Advertising and promotion are two marketing tools and they are both used in the modern marketing.

Re: What is the Difference between Advertising and Promotion?

Advertising and promotion are two related marketing tools, both widely used in the modern world. At first glance, it may be difficult to understand what exactly the difference between advertising and promotion is, since they both use many of the same techniques, and apply them for very similar ends. A few things differentiate advertising and promotion from one another, including the scope of time involved, overall cost, impact on sales, the purpose, and what kind of companies the technique is suitable for.

Re: What is the Difference between Advertising and Promotion?

Promotion is a part of advertisement, In online marketing SEO and PPC called by the promotion.

Re: What is the Difference between Advertising and Promotion?

Promotion is type of advertising for more detail you can read 4Ps of Marketing.