What is splitting of links?

Hello
There are certain ways to increase your business profitability, even in the nowadays world, where many businesses just struggle to keep themselves out of bankruptcy. Instead of just fighting to survive, why not boost your business? Here are 10 steps to make it happen.

1. Focus On Marketing

There is no business without a marketing plan. Think about it, without advertisement, where would your business be? Just build up a thorough plan, that includes promotions, advertising, as well as making other new partners, and keep to it. The result will pay off your effort.

2. Be Hands On When Asking For A Sale

Being polite and mannered does not mean that you should not ask people for their business. Actually, this is all that is about. Dont do it in a way that will make you uncomfortable, but present your future partner the benefits they will get from buying from you. Be prepared for rejections, but dont focus only on them. Explain your business and stand up for it.

3. Add Value By Asking For Help

The ways business is done today may take us to places we have never been before. In such situations, one may feel insecure and, for real reasons, unprepared to face the new challenges. There is one way to do it properly, however: just go ahead and ask for professional help to get you through the issue, without you ending up hurting your business.

4. Keep Up With Old Friends

Dont ever forget about your old clients, which, in a way, are like old friends. It may sound easy to make new ones, but the old ones are your strong base. Reward them with loyalty plans and special offers, and show them that you need their business every once in awhile.

5. The Knowledge Of Cutting Costs

Not everything you spend on your business is of the utmost importance. It is much more important to see where costs can be adjusted. Dont hesitate to do that, it will save you money!

6. Forget About Fancy Marketing

Profitability does not necessarily come in a glossy package. You may be impressed with some companies ability to handle large promotional campaigns, with fancy advertisement, but if you do not have one thing to sell, or you do not conduct your business directly, this would be just wasted money.

7. Dont Waste Your Time On Petty Assignments

Your time is precious, you have places to go, people to see; yet, it seems that the most part of the day, you feel trapped in doing boring office work. Imagine how much you can do for your business in all that time. So whats your conclusion? If nothing pops into your mind, we tell it to you: hire someone to do the menial tasks, while you focus on increasing the companys profitability.

8. Know Your Price

Profitability means exactly that: profit. But how can you make profit when you sell yourself short? This does not mean that you should sell yourself out of the market, but doing the opposite will not help you, either. So, try to get rid of the poor business you have been doing lately for little money, and go for bigger fish, with no regrets. It will pay off.

9. Technology Is On Your Side

Luckily, we are living an age of great technology advances, that, in the business world, translates in savings and profit. Get the newest software and gadgets that will make your life easier. You will become more efficient and you will even save more time for yourself.

10. Throw Antiquated Ideas To The Trashcan

There is no need to stick to an outdated plan, if it proves to have lost its shine. Instead, go for new stuff, for new ideas, that will save your business and your day. Take some courses on business profitability and learn from professionals how to do it best.

I read in an article that one should avoid splitting of links.
Links that come from outside shall have same url as internal links of the same landing page.
What does that mean?
I am quite confused