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Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
1. Your click-through rate (CTR).
2. The relevance of each keyword to its ad group.
3. Landing page quality and relevance.
4. The relevance of your ad text.
5. Your historical Google Ads account performance.
Topic starter
Posted : 29/03/2022 10:47 am
Quality score is a metric used by Ad platforms like Google and Bing that influences an ad’s rank and its cost-per-click. A high-quality score makes sure that the ad is shown above the other ads with a lower quality score, provided that both have the same bid. The higher your quality score in Ads, the lower your CPC. Higher QS helps marketers earn better and more clicks for lower marketing spend. The primary reason that most ad platforms use quality score is to improve overall user experience by making sure the ads serve the user’s needs.
Posted : 18/04/2022 2:50 pm
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