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Unique And Interesting Ways.

(@Anonymous)
New Member

1. Use One Message: A high response rate ad usually conveys a single message. NordicTrack's message of the "World's Best Aerobic Exerciser" was simple and compelling. Your small business advertising needs to quickly communicate its core message in 3 seconds or less. If you are fearful and overwhelmed by technology, which computer book do you buy? "DOS for Dummies" began a best-selling phenomena because its message was easily understood and to the point.

2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."

NordicTrack added enormous credibility from a University of Wisconsin-LaCrosse research study, ranking the cross-country ski exerciser first in the areas of weight loss, body fat reduction, and cardiovascular fitness. Ivory soap's advertising success was attributed to its credible statement that ivory soap is the 99-44/100% pure.

3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business.

4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies. At NordicTrack, every box a ski machine went into had full contact information and the "World's Best Aerobic Exerciser" tagline. Be everywhere.

5. Match Ads to Target: Successful business advertising speaks to one target market only. At NordicTrack, the ads were tailored to each market. An ad in a medical publication preached the cardio-vascular benefits of cross-country skiing to heart patients. Ads in women's magazines discussed the weight-loss and calorie burn from cross-country skiing. Focus the message to the target group.

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Posted : 05/05/2010 6:07 am
(@Anonymous)
New Member

If you establish a good network of good SEO content will create value to the creative process of the search engines to rank high in the search results pages for link building. Links to other sites as well as other relevant sites link popularity, or the process of building good links that you return to you to be strong. If you believe the pages of the search engine's own Web site, in fact, the more you will be seen as a vote for the price to get links. If you have a lot of these sounds, there is no reason that it will be your link building search engine spiders can not see and you top ranks on the contrary. There are so many ways to get links to your Web site. These methods can make unique and interesting as the following.

1. Post blogs with great contents.
2. Post comments on related blogs.
3. Be a guest blogger.
4. Blog directories are helpful.
5. Link exchange with other blogs or sites.
6. Forum participation.
7. Press releases can help.
8. Social networking can help.

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Topic starter Posted : 01/06/2011 10:26 am
(@Anonymous)
New Member

Re: Unique And Interesting Ways.

Good notes. I currently do all of those to help my SEO and get my site out there. I also do article submission as well. If you blog already you can simply take that blog and submit it to an online publisher like ezine articles.

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Posted : 01/06/2011 10:43 pm
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