Tutorial: Top On Google

Hi

My self Shylock from U.K. I'm positively looking forward to the forum and its members, hope all will guide, share and help me to increase my knowledge.....

Thanks

Here are 15 steps you WANT TO FOLLOW:
1. First off, choose a niche that has a product that you think there is a good demand for.

There are tons of several keyword tools out there that are free. I'm not going to spend all day posting the different ones, but here are a few to get you started:
-Google Keyword Tool
-Google Trends
-SemRush

If you are in fact going for a mainstream product, definitely look into the product's 7 day EPC. It'll will be a loose dictation of your revenue.

2. Check out the competition:

This should be pretty obvious. Google to see who is competing for the product or niche you selected. Do background research on all the top ranking sites. I typically research the 1st-15th position. Look for their PR, amount of back links AND quality, age of the site, amount of visitors they're getting, and the size and scale of the site.

If you're see a handful of sites that you are confident you can beat them, and then do more research on them. If you are still just as confident, then you found your niche (assuming it is a profitable niche).

3. Now go get your domain

Woah woah, not so fast. Do your best to get one with the keyword you are trying to rank for or at least an equivalent phrase. I'd stick to the big three: .com, .net, .org

obviously .com is the most preferred

4. Website:

Alright so let's assume you're just getting started. You probably don't have a clue on how to design a site or have the money to afford a designer...well you're in luck. Install Word press. It's a nice CMS with a ton of plug-in. Install the normal ones like Google Analytics, Google Sitemap, allinoneseo, etc.

Now personalize it. Well not to you, but to your niche. Grab a nice looking template (1000's for free), download GIMP, watch a few videos on YouTube and before you know it; you'll have a custom logo, banner and theme for you niche site.

Now the content. We all know content is king. No one wants to go to a site where there is no content. The best thing to do is to post about 2-3 articles a day for 10 days. Now for GFY members, that will include at least one photo in every post.

5. Make an actual landing page

this part is important. Make an actual landing page, not a list of the most recent posts. Word press is setup to default to the most recent posts (I think it shows 5 or 10 previews). You don't want that.

-A popular thing (all though I don't really like it) is to remove the sidebars. Apparently it increases click through rates but I find it annoying and think that users find a side navigation bar useful. But to each his own.

6. Every post you have should link to your landing page

7. I'll repeat this: CONTENT IS KING.

8. Make press releases.

Here is a list of 170+ Free Press Release sites. Not sure how many of them accept ** though:
The List

9. Submit articles

Places like this:
(**s only), ezine, goarticles, buzzle, articlesbase, isnare, etc. You'll want at least a few to each. Obviously, you'll want them linking to your site and a few other sites that are relative to your niche.

10. Repeat the last step weekly

11. Links.

Start making them. Learn what anchor texts are and use them wisely. I follow the popular guide of using 55%-75% primary key words. Use bookmarking sites, directory submissions, blogs, forums, etc. Try to keep them in your niche.

-Links are very powerful in large masses but having useful links will both help boost your SERPs but also bring in traffic (2 birds with 1 stone)

12. Articles

Find some articles, spin them and then point them to your landing page. Make sure the articles get indexed by Google and other SE's.

13. Constant Updates

Google loves it when sites are constantly updated with new articles and information. Users also want current content so you should try to post at least 2 articles or GFY content on your site a week.

14. Ad sense

for mainstream audiences, use Ad sense or a similar network for surplus revenue on your posts. Be sure not to put ads on the landing page. You only want your product there or CPA links. A lot of people don't like to see affiliate links. Amazingly, there is a way to cloak them

15. Lastly, keep the work up. If you feel like your sites haven't gone anywhere for 2 months, you have three options:

A. Double check you did everything right. I didn't cover the very basics such as setting up Google Analytics, how to get indexed, etc. But if you did everything right and Google is just taking their sweet old time, then move on and dedicate your time to getting another project started (while still maintaining your first site).

B. Call in some backup firepower. Many variations of this such as Back links, buying traffic, SEO experts, etc. Like me

C. If you've tried the above, you're ranked highly for your terms and still aren't making ANY money either change up the product or how you market it. If that doesn't work sell the site or Dump it.

Here are things you DO NOT WANT TO DO:

1. Link exchanges

Simple link exchanges don't much for SERPs. Do-Follows with anchor text are the most efficient types of links. There are complicated link exchanges that follow algorithms that work.

2. Link wheels

-Deemed dead. There are ways around this. Hamiltonian paths. I might release a service for this but until then just ignore it. It's pretty much a link wheel that follows a NP-complete algorithm (Hamiltonian paths). You can only estimate it's direction and source.

3. I'll repeat this: Don't use free hosts.

4. Unique Content

does not have content that is 100% identical to other sites. Google will penalize you for it.

5. Don't forget about your headers, footers, and tags.

6. Try not to use frames. Max 1 pounder per page (if you have to...)

I've used this method with my variations and secrets and have ranked for about 45 niches. The ones I didn't rank for I pretty much underestimated the competition or didn't research at all. Stuff like cheap hosting and amateur **** aren't as easy as I first thought

If you happen to develop a great method for picking low-mid competition niches then you'll be off to a great start. You'll start seeing some good results in the first 4-6 weeks.

The cost to do what was mentioned here is a registration fee for your domain and hosting (cheap...). Just don't use a free host. In my experience and learning they just get penalized. No point to do all the work and then get penalized for who you host with. A few bucks a month isn't going to kill you.

Hope this helps everyone. If you have any questions or comments let me know.