Top 3 Reasons Why You Cannot Afford to Ignore Google + For Your Business Social Media

Since its launch Google + has been making news every day. Recently Mashable shared the news that “Google+ Hits 25 Million Visitors, Gets More Sticky “. Either for its followers, or about its applications, it’s certainly creating buzz around. It is felt that Google + has been structured in a remarkably similar way to Facebook, with profile pictures and news feeds forming a central core. Though there may be reasons for the similarity, there are more things which can be explored for business. At the moment Google only targets private persons and features for business pages are still in development . Google will start to test these features with selected companies.

Social media Virtual Assistants at OBVA have been thinking to add our company profile on Google+1. We were thinking on why we need to be there..? Then we came up with “Top 3 Reasons Why You Cannot Afford to Ignore Google + For Your Business Social Media Marketing”

Google Plus is a possible reincarnation of many dying Google Services like Picasa and Blogger
SEO and SMO meet in Google
Low budget SEO For Small Businesses

1. Google Plus Is A Possible Reincarnation Of Many Dying Google Services Like Picasa And Blogger

According to a report shared by Mashable “Google To Retire Blogger & Picasa Brands in Google+ Push”, Google intends to retire several non-Google name brands and rename them as Google products. Google has just changed their names. With “Google Photos” for Picasa and “Google Blogs” for Blogger. So business which are using blogger and Picasa should now have a profile on Google + to use these services. Facebook launched tagging of fanpage feature. While using Google plus business owners can make use of Google Photos for giving a description of their product or service in a better way. This can be inturn to get more traffic to your website.
2. Search Engine Optimization And Social Media Optimization Meet In Google

As you all know, Google Search Algorithm is now focusing on contextual linking. For Search Engine Optimization Google is prioritizing content for organic search. It’s like more the content the better, and the more contextual backlinks pointing to your website . This can fetch you a higher PR. To get contextual backlinks, you must have backlinks from high Google Page Rank or from popular relevant content. And Google + is directly linked to the most widely used search engine, Google. So its important that we do not ignore Google +.

The development of Social Media Optimization in gaining backlinks and popularity from popular sites like Facebook and Twitter is being targeted towards real time searching. In Facebook, privacy issues have always been a problem. . G+ takes a lead here and offers a better privacy management system . Google+ is more user-friendly than Facebook, particularly the ability to sort your contacts by category into circles for communication purposes.
3. Low Budget Search Engine Optimization For Small Businesses

As a small business owner, you probably have a very limited marketing budget if one actually exists at all. The secret of Search Engine Optimization using Google +1 is that it’s completely free for you to take advantage of, assuming you have the courage to edit some web pages. If you take the efforts, it will certainly pay you!

Beyond that, search engine optimization with Google +1 will provide your business a long history of leads without any recurring costs. So, to recap here — we’re talking about free traffic, from qualified leads, who are interested in your service. And all that’s required from you is a little ‘bit of passion and patience’. Free tools such as Google webmaster tools, Google Analytics help us to know more about our business SEO and we can make things work better for us.

Again I would say “Google + is a directly linked to the most widely used search engine that is Google”. There are expectations that Google + will impact the ranking of Google search when you have +1 on your page, service etc. And it will also directly impact the ranking of that item in Google search.