SEO Tips for Small Business

Just stumbled on this very interesting and helpful article and thought you guys might be interested :

There are many tactics for boosting a Web page’s presence in search engine rankings. A few basic strategies include:

• Use your keyword(s) in your title tags. Every Web page has a title, which is displayed at the top of the browser when you’re viewing that page. The title tag is also shown in search engine results. It’s the linked title on which users click to visit a Web site page they find in the results pages for a query. And it’s arguably the most important place to use your chosen keywords.

A page’s title tag is key to helping Google know what the page is about, said Adam Lasnik, Google’s search evangelist. Ideally, a title tag should not just include your business’s name, but one or more additional descriptors—things that people might actually search for.

“If you’re an Italian restaurant, an ineffective title tag would just be the name of your restaurant,” Lasnik said. “A better title might include your restaurant’s name, plus something like ‘serving late-night pasta in the greater Mountain View area.’”

In addition, it helps to use your chosen keywords in your Web page’s headline (known in HTML as an h1 tag) and/or subhead (the h2 tag). You should also use the keyword several times in the body copy of a Web page. For best results, optimize each Web page on your site around one specific keyword or phrase. The more specific your keyword, the less competition you’re likely to have for it in Google search results.

• Get relevant, high-profile Web sites to link to your site. Among the factors search engines take into account when ranking your pages for relevancy are the external sites that link to your pages. Having lots of highly-trafficked Web sites that are relevant to what you do or sell tells Google you’re a legitimate site, and that’s bound to boost your findability factor in search queries.

Example: On the Gibson Web site, the leading guitar manufacturer has posted some of John W. Tuggle’s tutorial videos along with links to his Web site and YouTube channel.

Gibson is a respected guitar maker with a large, popular, and trusted Web site. So the search engines are likely to consider the Gibson site as highly relevant to Tuggle’s Learning Guitar Now site. These factors make the Gibson site’s links to Tuggle’s site extremely valuable, both in terms of his SEO efforts and in driving targeted visitors—people interested in guitars—to his site, Tuggle said.

To read and learn more, here's the source: http://www.smallbusinesscomputing.com/article.php/10727_3841381_2/Search-Engine-Optimization-SEO-Tips-for-Small-Business.htm