Inside the mind of google

1. Commit to quality service. Everyone in the company needs to be devoted to creating a positive experience for the customer. Always try to go above and beyond customer expectations.

2. Know your products. Conveying knowledge about products and services will help you win a customer's trust and confidence. Know your company's products, services and return policies inside out. Try to anticipate the types of questions customers will ask.

3. Know your customers. Try to learn everything you can about your customers so you can tailor your service approach to their needs and buying habits. Talk to people and listen to their complaints so you can get to the root of customer dissatisfaction.

4. Treat people with courtesy and respect. Remember that every contact with a customer - whether it's by email, phone, written correspondence, or face-to-face meeting - leaves an impression. Use phrases like "sorry to keep you waiting," "thanks for your order," "you're welcome," and "it's been a pleasure helping you."

5. Never argue with a customer. You know darn well that the customer isn't always right. But instead of focusing on what went wrong in a particular situation, concentrate on how to fix it. Research shows that 7 out of 10 customers will do business with you again if you resolve a complaint in their favor.

6. Don't leave customers hanging. Repairs, callbacks and emails need to be handled with a sense of urgency. Customers want immediate resolution, and if you can give it to them, you'll probably win their repeat business. Research shows that 95 percent of dissatisfied customers will do business with a company again if their complaint is resolved on the spot.

7. Always provide what you promise. Fail to do this and you'll lose credibility - and customers. If you guarantee a quote within 24 hours, get the quote out in a day or less. If you can't make good on your promise, apologize to the customer and offer some type of compensation, such as a discount or free delivery.

8. Assume that customers are telling the truth. Even though it sometimes appears that customers are lying or giving you a hard time, always give them the benefit of the doubt. The majority of customers don't like to complain; in fact, they'll go out of their way to avoid it.

9. Focus on making customers, not making sales. Salespeople, especially those who get paid on commission, sometimes focus on the volume instead of the quality of the sale. Remember that keeping a customer's business is more important than closing a sale. Research shows that it costs six times more to attract a new customer than it does to keep an existing one. (To ensure that you accurately track your customers, your business might want to invest in CRM software. Read our overview, How Is CRM Different from ERP? to get a handle on that type of program.)

10. Make it easy to buy. The buying experience in your store, on your Web site or through your catalog should be as easy as possible. Eliminate unnecessary paperwork and forms, help people find what they need, explain how products work, and do whatever you can to facilitate transactions.

I recently watched this documentary film about Google. Has anyone here watched it?
It says Google has saved each and every query since 1998. Is this possible ? If yes then it implies Google knows everything about us.