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How Effective Is Online Advertising

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(@Anonymous)
New Member

Advertisement is the best tool in the hands of the entrepreneurs to introduce their product to the market and to the prospective buyers. Earlier, advertisements were confined to news papers, television, posters, and distribution of pamphlets. With the invention of computers and the Internet, the concept of advertisement has been redefined. This is because now it is more effective and has more viewers. In fact, it has added to the benefit of both the entrepreneurs and the buyers.

More descriptive:
In the print and other Media, there is limited scope for providing the full description of the product. But, in online advertisement, full description of the product can be given. In online advertisement, the visitor to the website is given important leads so that he can interact with the manufacturer. Of course, FAQs are available to answer the queries. But, in spite of FAQs, if any points require further clarifications, he can contact the manufacturer immediately. This leads to quick decisions being taken by the visitor. The potential buyer can get the information on the spot; he can interact even while he is travelling. This interaction may lead to taking a positive decision of purchase. The decision can be conveyed online.

Brand recognition:
It is easy to remember the website address than remembering the telephone numbers. Remembering digits is difficult when compared to remembering words. That is human psychology. By advertising online, people will remember the brand name much better and that leaves an imprint in their mind. This advantage is not available in any other form of advertisement.

Economical:
The print media has limited scope. People read the news paper once and they forget what they read. So, the expense on advertisements is not commensurate with their effectiveness. On the other hand, electronic media like television are quite expensive because payments to the producers, actors, and anchors are quite expensive. So, this investment is also not commensurate with the response. But, online advertisement is quite economical because the bidding is on keywords and PPC, which is quite reasonable.

Convenient:
The potential buyer can access the information anytime he wants and anywhere he wants. This convenience leads to more positive response. He can check the product sitting at his office or home. There is no need for the person to travel all the way to the showroom. This is the most resounding advantage of online advertising, compared to other media.

Assess the advertisement:
In so far as the advertiser is concerned, he can assess the effectiveness of his advertisement by PPC. There is wide scope for him to make it more 'visitor friendly'. That leads to more effective introduction of the product. The search engines will help him in this regard. A proper layout and descriptive advertisement will prompt the prospective buyer to introduce more similar customers to the website. So, more prospective buyers will visit the site and the product gets more active advertisement trough the word of mouth of prospective buyers. With more visits to the website, if there are less queries generated, that indicates that the advertisement has served its purpose. Such communicative advertisements lead to increased sales.

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Topic starter Posted : 06/04/2010 1:02 pm
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.

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Posted : 19/04/2010 5:38 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Online marketing can also be accessed 24/7 so imagine having your ad published anytime a person wants to view it, anywhere in the world.

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Posted : 27/04/2010 3:43 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

I am totally agree with you..
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Posted : 30/04/2010 10:59 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

I agreed with other respectful members my experience also says that online marketing is an essential way for product promotion because now a days mostly customer search its required brand one net. Internet is also 24/7 accessible market and sign board ( sign board for advertisement ) and the main thing is that its little bit reasonable in-respect of cost rather then offline marketing.

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Posted : 01/05/2010 12:23 pm
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Hey
Online advertising is very necessary to promote your business and increase your business growth

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Posted : 04/05/2010 12:49 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Online advertising is vast and global.

The advertising is targeted.

They have lower entry level fees.

Online advertising in much more cheaper.

It has greater range.

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Posted : 30/05/2010 6:18 pm
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

O.K, here is an Interesting statistics
80% consumers use search engines to find products and services, 93% net users utilize search engines to find and access websites.
well-planned internet marketing campaigns can drive more traffic, sales and visibility than almost any other form of advertising media.

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Posted : 16/06/2010 8:46 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

The numerical analysis of Quality Link says:
Quality link = PR+DO-follow + relevant +Exiting link
Here PR is considered as High Page Rank websites, PR can be 1, 2, 3 upto 10.
Do-follow links are crawled by the spider or crawler.
Existing link:- That means Link should be Permanent not for a limited time.

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Posted : 13/07/2010 8:11 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

According to me, It's totally consider to relevant websites + high PR + DO Follow site's. It's all things are effective for online advertising.

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Posted : 02/09/2010 2:49 pm
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

There are several forms of advertising online; banner ads (the most pervasive), keyword purchases at portals, search engines and directories, email campaigns and trading links. Banner advertising used to be the most effective way to get your website noticed but with click through rates dropping to .04%, it is time to explore additional avenues. The company Net Ratings, attributes the change to “the evolution of web surfing into web searching.”

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Posted : 04/09/2010 9:27 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Online advertising makes it easier to measure the success of your marketing efforts. The most effective online advertising is not about the advertising tool or media that you use, but how you use them.It provides a free online advertising platform for internet marketers. We generate fresh traffic through our blog (the blog you’re reading now), and our discusses about internet marketing stuff. This means our traffic are people interested in internet marketing and online advertising.

link submitting

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Posted : 23/09/2010 5:43 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

great statistics and a great point!

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Posted : 27/09/2010 1:24 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Great info here on online advertising I agree!:)

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Posted : 27/09/2010 8:14 am
(@Anonymous)
New Member

Re: How Effective Is Online Advertising

Well, One important thing to note in this strategy is that you must submit your offer immediately after your prospects opt-in, not by answering machine or after a day or two. That's because if people bother to opt-in, you have all their attention. You want to continue to show them your offer when they are still with you. When they turn their attention to other things, it will be harder to sell again.

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Posted : 06/10/2010 11:31 am
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