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How beneficial is link exchange?

Active Member

I have been told that it is not a good way of promoting your website.

Topic starter Posted : 12/03/2012 2:32 pm
Trusted Member

Re: How beneficial is link exchange?


A link exchange is not terrible and sometimes when a site is young, it's the only way to get the ball rolling. Make sure you check the site you're exchanging with. Ensure that it is of high quality and is not a "bad neighborhood." Search engines can't really fault you for who links to you, but they do hold you responsible for who you link to. So make sure it's quality.

However, you should never overuse any one kind of link strategy. It's best to diversify by using different strategies and never dwelling on one strategy. This has been the demise of many sites - especially last year when article marketing sites were high hard.

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Posted : 12/03/2012 6:46 pm
New Member

Re: How beneficial is link exchange?

Link exchange is superior when the page to which your linking has a high ability, trust, meaning it ranks high in search engines, which will insert value to your site as well. Usually sites having the domain extension ".edu" are measured to offer high value links. However links from reliable sites are not easy to obtain.

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Posted : 13/03/2012 5:25 am
Estimable Member

Re: How beneficial is link exchange?

Link exchange is one of the effective methods of internet marketing whose purpose is to improve the placement of the webpage/website in the different search engines. It is the easiest way to increase the link popularity but it is not the good way because mostly irrelevant sites are linking towards our webpage and if we will link to them then there is lots of chances that Google will penalize the webpage/website because of spamming.

Posted : 13/03/2012 12:17 pm
New Member

Re: How beneficial is link exchange?

Avoid Link Exchange, it is a dead technique; there are many beneficial link building techniques you can use such as Guest posting rather than link exchange.

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Posted : 13/03/2012 8:03 pm
Trusted Member

Re: How beneficial is link exchange?

Link exchange is a tool used in direct marketing. It raises PageRank making your websites positioned higher on the search results of Google and also Link Exchange Benefits gain you link from almost identical sites and identifies sites linked to your rival sites.

Link Exchange Benefits include its cost-effectiveness, efficiency and the added advantage of avoiding the burden of advertising expenses. Both outward, as well as inward links must be from pertinent websites of quality. Creating and sustaining your own links page is part of Link exchange benefits. Besides, it is possible to introduce the existing links page and confirm that partner websites continue to retain their link with your site.

Posted : 14/03/2012 9:54 am