Ways to Promote your Business for Free

Re: Ways to Promote your Business for Free

1. Put your company name and slogan on every email you send. Create a signature line for all email which promotes your business name, phone number, website.
This information not only promotes your business but lets customers know how to find you quickly and easily.
2. Send press releases to the newspaper when you hire someone new or when you add a new service or product line. Let the community know what you are doing to make life easier or better.
3. Carry and hand out business cards. Some large office chain stores now offer free business cards if you don’t mind their company logo on the back of the card. Or create your own cards with an inexpensive desktop publishing program for business card creation.
4. Send note of congratulations to companies or clients as a way to maintain your visibility.
5. If you do buy promotional items, buy something tangible which will be used long after the “give away”. You want your company name to be remembered. Think pens, water bottles and key rings instead of candy or balloons.
6. Smile when you answer the phone. Research has proven that smiling even when the other party cannot see you is proven to be effective in relaying friendliness and an upbeat attitude. Making someone smile will be remembered much longer than any four color glossy slick brochure!
7. Give them something unexpected. When you fill an order, add a sample of one of your products or give a certificate for 15% off the next order. Added value is always remembered and much appreciated.
8. Donate your services or product to a local fundraising event.
9. Host a celebrity. Authors need and love opportunities to promote their books. If you sell cookware, recruit the best local chef.
10. Teach a class. If you sell garden supplies, offer to run a free gardening class. If you sell computer services, offer a free informational night on how to keep information secure online.