Hello Friends
1)Advertise More - Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumer dollars.
2)Generate a Buzz - Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider hosting classes, meetings or other networking events in your retail store.
3)Examine Your Pricing Strategy - When purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point.
4)Design Store for Sales - Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers.
5)Connect With the Customer - Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products.
6)Manage Your Money - This may seem like an obvious step, but as retail operators we can become too involved in the little details of our business that we lose track of our financials.
Have a nice day
Re: Tips to Increase Retail Sales ??
Hello Friends,
The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world...getting results is what counts.
Successful retailers aren't any more talented or intelligent than you are—they simply have learned to do things in a different way and make money in the process. Use the following 12 steps to improve your retail sales, you'll simplify your efforts, multiply profits, and increase the odds of success.Every small business owner with a retail location knows how difficult it can be to stay in the black. Even if your store is in a great location, you still have to know how to appeal to customers to keep the cash flowing.
1. Develop a Distinctive Image:Your image is important and is a function of your marketing efforts and materials. Customer’s create their perceptions of your business from your name, Web site appearance, store location, products, prices, visual merchandising, signs, displays,business cards, newsletters, advertising material, customer service and anything else that relates to your business.
2. Manage Your Cash:-It doesn't matter how unique and wonderful your store is, your business can’t survive without cash flow. Money coming in your store is the vital component that keeps your business financially healthy. If you budget wisely and know the interval of your monthly income and expenses, you won't have to worry about running out of money.
3. Keep Good Financial Records:-If you don't know where your money is going, it will soon be gone. The "g**e of business" is played with computers—and the score is evaluated in dollars and cents. Good financial records are like the instruments on an airplane, they keep you posted of your height, direction, and speed. Without them you’re flying blind with no controls to guide you to your destination.
4.Use the Powers of the Internet:-Build an interactive and attractive website, where your loyal customers and prospects can not only see your entire product range, but also place orders.This method is highly effective and is proven to work. The biggest supermarket chains have recorded a record number of online sales over the years - and so can you.
Thanks.
Re: Tips to Increase Retail Sales ??
1)Understand Your Customer:Make it your business to give your customers what they want, and they will do business and buy from you. The products and services you provide should reflect your customers needs and wants.
2)Keep Good Financial Records:If you don't know where your money is going, it will soon be gone. The "g**e of business" is played with computers -- and the score is evaluated in dollars and cents. Good financial records are like the instruments on an airplane, they keep you posted of your height, direction, and speed.
3)Manage Your Cash:It doesn't matter how unique and wonderful your store is, your business can't survive without cash flow. Money coming in your store is the vital component that keeps your business financially healthy. If you budget wisely and know the interval of your monthly income and expenses, you won't have to worry about running out of money.
4)Use Sound Management Practices:As a store owner, you are also a manager. You have to make decisions, offer customer service, manage time and resources, and know how to merchandise and run the business better than anyone working for you.
5)Develop A Distinctive Image:Your image is important and is a function of your marketing efforts and materials.
Thanks
Re: Tips to Increase Retail Sales ??
Hello Friends,
What marketing tactic can you do to consistently increase your business during tough times and get a cash surge when you need it? You should always ensure that your retail store is kept extremely clean, and your staff should be taught to do the same. Your display area should display the latest offers and you should change displays at regular intervals.There’s nothing worse to a customer than to visit their favorite store and find that it’s dirty, or that nothing has changed in months.build an interactive and attractive website, where your loyal customers and prospects can not only see your entire product range, but also place orders.This method is highly effective and is proven to work. The biggest supermarket chains have recorded a record number of online sales over the years - and so can you.
Thanks.