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1. Get rich in a niche
If you already have contacts and inroads in a particular industry or with a particular group of people, focus your efforts in that niche. By specializing in a specific industry you can make the most of your marketing and maximize your effort.
2. Make every action serve more than one purpose.
If you are giving a speech or seminar, use your outline to develop an article that you can use as a special report or newspaper story. If you are writing a sales letter, extract the key points to use in a speech to your local networking group. Design your advertising in a way that will enable you to use the same basic ad in different formats and publications. This will allow you to make the most of everything you do.
3. Mine the gold already in your business
We tend to spend a lot of time chasing after new business while there are untapped opportunities within our existing customers. Learn to mine the gold you already have in your business. What other products or services could you offer your existing customers? How could you increase the frequency with which people buy from you or the amount of their purchases? You already have gold within your business just waiting to be mined.
4. Avoid mass media.
Unless you have very deep pockets, you cannot afford to use mass media to advertise. Daily newspapers, radio, TV and such can be very expensive ways to reach customers. Depending upon who your customer is, you can usually find less expensive ways to reach them. Targeted publications such as business journals, parenting publications, shoppers and industry specific magazines are generally less expensive and deliver a more targeted audience. Sales letters to a highly focused mailing list of your target market and telemarketing are also effective solutions. The key is to define your customers and zero in on them with a focused message.
5. Use reports and specialized information.
Writing reports and articles is one of the best advertising methods and costs next to nothing. If you have knowledge that others find useful, you can write a special report and offer it to prospective customers. You can use the same information as the basis of a speech to groups who represent your customer base. You can send a letter to your prospective customer, offering a free report that will be of interest to them and solve a problem they have. The same approach can be used with an ad that gives an 800 number and says something like: "Ten ways to ___. Call 1-800--X for free report."
6. Use newsletters.
Another inexpensive way to build your business is by using newsletters. A newsletter has a 400% better chance of being read than an ad. This is because newsletters address the needs of your customer. A good newsletter will be about my needs and deliver information that will help me, the reader. Newsletters can be inexpensively produced on your computer and need not be fancy. The key is that they are sent at regular intervals (quarterly at the very least) and help your customer solve a problem of theirs. You can even offer advertising to other, non competing, businesses as a way of sharing the costs.
7. Ask: What else can I do for you?
It always amazes me how people tend to overlook this simple question. If you ask it, you may be pleasantly surprised at the responses. There are needs your customers have right now that you could help them fill, building your business in the process.
8. Use classified ads.
Classifieds are a powerful, inexpensive method of reaching new customers. A well written classified can do wonders for your business. They are also a great way to test an idea before you commit to a larger ad budget. Many highly successful businesses have been built using the lowly classified.
9. Form a Mastermind group.
A powerful strategy, first defined by Napoleon Hill in his classic book, Think and Grow Rich, the mastermind group is simply a group of like minded people who meet on a regular basis to help each other succeed. Find a small group of people whose ideals and aspirations are similar to yours and arrange to meet regularly. The power of the group consciousness can multiply your brain power many times and bring you new insights and ideas. For more about this, read Think and Grow Rich.
10. Serve your customers
Continually look for ways to improve your service to your customer and add more value to your products and services and you will never be without a steady supply of business. The more you can add value to doing business with your company and provide more service to your customers, the better success you will enjoy. Institute a practice of making small incremental improvements, daily in every area of your life.
Topic starter
Posted : 05/07/2010 5:04 am
Re: Ten Simple Ways To Increase Your Business
1. Offer “Freebies” on your site for your visitors. Free reports, ebooks, services, support, ezine, etc. can be great ways to increase your customer’s trust in you, thus bringing you more sales. Another way to offer something free it to offer a free bonus with every order.
2. Add a community message board to your website. Encourage your visitors to be a part of this community. This will also help increase trust and sales. Offer help, advice, support etc. via your community.
3. Use “bundling” to enable your customers to save money by ordering more! This marketing tactic has done wonders for many businesses and it can for you as well. I offer ebook bundles or kits and they have increased my sales immensely. For example: I sell ebooks for one dollar each but by bundling 35 together for just $15.00, I not only help my customers, I help my business increase sales as well. Make up a separate sales page for your “bundles” and offer a variety of bundle specials as well. Remember, helping your customers, helps you as well.
4. Participate in autoresponder ad swaps. If you send out autoresponder messages fine other online businesses who do the same and contact them with an offer of an ad swap. You will place their ad on your messages, if they do the same for you. This can be a great way to get more exposure for your business. Find businesses that complement yours. For example: if you sell jewelry find business owners who sell clothing as this would help your business not compete with it.
5. Post a tip board on your site. Change the tips daily or weekly to keep people coming back for more. Make sure the tips are helpful and contain useful information and/or resources.
6. Follow-up with customers and potential customers to make sure their experience was satisfying or to offer your help and assistance when needed. When a person emails me with questions about selling ebooks, I answer promptly and then in a few days I send a follow-up. I ask them if they have received my reply and if there is anything else I can do for them. This simple task takes about two minutes, yet brings in a lot of sales. It shows the customer you care about providing a good experience for them and are willing to help them if they need it.
7. Create a survey for your site and encourage your visitors to participate. Give them something in return such as a free gift or discount on their first order. Surveys can help you determine if something needs to be changed on your site or in the way you conduct your marketing. This information could be invaluable to your business! Do a search for “create free survey forms” and you should find lots of services that will help you do this.
8. Keep your website fresh and update it regularly. If you never add anything new people will stop coming. Add new articles, new sales, new contests, new freebies, new information, etc.
9. Always tell your customers thank you and let them know they are appreciated. Never treat them as if they are a bother or a waste of time. Even if a potential customer does not buy from you, they might tell someone about their experience and that person could come and order from you. Unfortunately, these days, many businesses forget that it is the customers that keep them alive!
10. Write a report or ebook and offer it to people and let them know they can give it to their visitors and subscribers. Webmasters are always looking for good resources to offer their visitors, why not make it yours. Think of the possibilities – you give it to 5 people, they each give it to 5 more people and so on and so on. The free exposure you get is limitless!
Posted : 06/07/2010 3:57 am
Re: Ten Simple Ways To Increase Your Business
Thank you agel and minis! This was really helpful! Keep posting!
David
Posted : 06/07/2010 1:45 pm
Re: Ten Simple Ways To Increase Your Business
Hi everyone,
Here are few more ideas to increase your business
# Build a Website
# Get Connected
# Use Your Specialized Knowledge
# Use Newsletters
Hope you'll like it..!!
Posted : 08/07/2010 6:24 am
Re: Ten Simple Ways To Increase Your Business
That all are great ways but if one wants to advertise their products telemarketing also plays an important role in that. Through telemarketing one can easily carry out their business a efficient and inexpensive way.
Posted : 30/07/2010 6:38 am
Re: Ten Simple Ways To Increase Your Business
Hi
1. Offer “Freebies” on your site for your visitors. Free reports, ebooks, services, support, ezine, etc. can be great ways to increase your customer’s trust in you, thus bringing you more sales. Another way to offer something free is to offer a free bonus with every order.
2. Add a community message board to your website. Encourage your visitors to be a part of this community. This will also help increase trust and sales. Offer help, advice, support etc. via your community.
3. Use “bundling” to enable your customers to save money by ordering more! This marketing tactic has done wonders for many businesses and it can for you as well. I offer ebook bundles or kits and they have increased my sales immensely. For example: I sell ebooks for one dollar each but by bundling 35 together for just $15.00, I not only help my customers, I help my business increase sales as well. Make up a separate sales page for your “bundles” and offer a variety of bundle specials as well. Remember, helping your customers, helps you as well.
Thanks
Posted : 02/08/2010 1:52 pm
Re: Ten Simple Ways To Increase Your Business
hi all,
i like your everybody's thoughts and tips to increase the business.that's really wonderful that you all have these much good ideas and thanks for sharing it online. i will try it to increase my business. it is really WORTHY.....
THANK YOU......:)
Posted : 05/08/2010 4:49 am
Re: Ten Simple Ways To Increase Your Business
In my own idea, business plan is very important because it helps you see your original vision. You will have an analysis for your business flow and it will be the "road map" of your enterprise.
Posted : 17/12/2010 6:44 am
Re: Ten Simple Ways To Increase Your Business
Very helpful and informative post, I really like it because it is help to those people who want to start their business. One other thing that I would like to share that increase your networking connection because this is good for your business promotion. Thanks.
Posted : 02/09/2011 1:11 pm
Re: Ten Simple Ways To Increase Your Business
A common step people tend to forget is reviewing their business plan. They tend to write up a business plan in the beginning and once the business kicks off they forget to look at it again. See how your business has taken shape from when you wrote your plan. Look for things you are doing wrong, and see how you can implement new strategies to stay ahead of the market. Set a clear goal on how you want your business to look over the next few months and implement it.
Posted : 12/09/2011 1:23 pm
Re: Ten Simple Ways To Increase Your Business
I agree with Gary. So many people do their business plan early and forget about it. A business plan should be a working document that is review it from time to time. A good way to stay on track.
Posted : 12/09/2011 4:42 pm
Re: Ten Simple Ways To Increase Your Business
Hello friend... u r great i like this way to increase our business. I m really very appreciated for this post. Its very informative and very useful post. Dear friend i share to my facebook friends so keep submitting more...
Thanks for...
Posted : 22/09/2011 7:34 am
Re: Ten Simple Ways To Increase Your Business
When we learn, we open new neural paths. Smarter people are those who many different neural paths with many connections. Make sure you compare the performance of your business with that of competitors.
Posted : 20/10/2011 6:09 am
Re: Ten Simple Ways To Increase Your Business
Tips mentioned and described in this post are really very useful. Definitely it will help in increasing the business if adopted effectively.
Posted : 21/10/2011 10:43 am
Re: Ten Simple Ways To Increase Your Business
You should not miss SEO (search engine optimization service) and SMM (Social Media Marketing) service.
These are essential part of Online marketing for your business to increase.
Posted : 21/10/2011 10:52 am
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