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Taking Your Online Business Offline??

New Member

Hello Friends

There has to be a better way, and there is, taking effective online marketing skills to the offline world. Note that I said effective, most "brick and mortar" business owners or managers equate the traditional corporate branding type websites to internet marketing. While corporate themed sites may add some esteem to a business it does very little for the small business owner or manager in regards to actually increasing revenues. Huge corporations such as Pepsi or General Motors rely on this type of favorable branding for revenue but Joe's Plumbing Shop doesn't need it. Savvy small business owners are starting to realize that although they have been advertising the same way for years, modern consumers are quickly and radically changing their search patterns for goods and services. Because of the average shopper's limited time, they are turning to the anytime, anywhere capabilities that the internet has to offer. This includes finding what they need from the store next door. Local businesses that are not making it easy to be found by those customers are losing a lot business, especially if their competitors are taking advantage of these trends by using the internet more effectively. As demand continues to grow by leaps and bounds for local search, local offline businesses will be forced to enhance their online presence to be successful.

Have a nice day

Topic starter Posted : 11/02/2010 6:03 am
New Member

Re: Taking Your Online Business Offline??


Affiliate marketing, though it has traditionally been one of the best ways to make money on the internet, has become increasingly popular and more competitive in recent years. Affiliates are competing harder and harder for the very same keywords, using the same offer and methods of promotion, and even running the very same ads. Because of that, making money with affiliate marketing has become very difficult.

Other internet marketing strategies such as monetized authority sites, blog farming and others are typically slow or expensive to develop. You will spend countless hours writing content (I sure have!), posting links from comments or original content to article directories and blogs, bookmarking, etc. Or you will have to outsource this work which can be time intensive on the management end as well as costly.


Posted : 12/02/2010 11:52 am