Ways to Improve your Site's Ranking (SEO)

I’ve identified the top ways to improve your SEO ranking. Here they are.

• Improve your page loading speed
• Produce high quality content
• Optimize your links
• Optimize your site for mobile devices
• Properly format your page
• Encourage sharing on social media
• Use keywords appropriately
• Create clean, focused, and optimized URLs
• Get your name out there
• Get set up on Google Business
• Use tools to outperform content marketing

As a starting point for your SEO strategy, use these five fundamental tips to improve your brand’s organic search ranking:

1. 1. Identify Your Target Keywords
   2. Perfect Your On-Page SEO
   3. Develop a Killer Content Strategy
   4. Master Link-Building Tactics
   5. Republish Your Existing Content

The following factors are assumed to be closely connected to rankings.

• number of backlinks
• sitemap and internal linking
• usage of keywords in text elements like meta titles, meta descriptions, text etc.
• term optimization of content, based on comparison with other documents on the same topic (proof and relevant terms, topic/content clusters, WDF*IDF)
• URL structure
• trust assigned to the page
• page load time (site speed)
• time on site and bounce rate (here: how long a visitor spends on the page before they return to the SERP)
• CTR in the SERPs, i.e. how often searchers click on the result
• and presumably many other factors like page traffic, authorship, how up-to-date a page is etc.

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As the Internet continues to expand, many wonder how they can boost SEO to perform better in search results. The competition for visitors is great, and your site needs to be equally great if you want to succeed.