While this first question seems obvious at first blush, it’s often not given enough consideration. Lay out clearly the defined problems that your prospects have acknowledged they have – the more specific the better.
Here are a few examples:
Problem statements are important to businesses, individuals, and other entities. That’s because they are great when trying to develop projects focused on improvement. Problem statements are also important for these reasons:
A great problem statement will help to ensure that all objectives of your business are being met.
Your business is moving along, delivering on its product or service, when its wheels seemingly get stuck on the tracks. Perhaps it’s an employee issue or trouble with delivering your product to customers. Whatever the business problem may be, it has a ripple effect on the rest of your business.