You must have sales strategies in place to meet your targets. There are a range of strategies you can use, including how you will:
A realistic sales target is often based on a strong marketing strategy. You can help your sales staff achieve their targets by generating qualified leads and brand awareness from your marketing activities
Thank you for the great ideas OP! Most businesses fail in this area when it comes to keeping existing clients. You need to provide them consistent value for money and from time to time introduce reward programs meant to them stick by your for the long haul. You also need to strategy how to attract new clients and make them attract more customers on your behalf. You can encourage them to leave a good positive review after purchasing a service or product and this will go along way in creating brand awareness.
The topic creator above guru 1 is right. To be able to run a winning sales strategy, there has to be continual qualification of leads and consistent brand awareness drives all with the aim of getting the business's name to the masses. There can never be any successful marketing campaign unless you target the right leads.
It's no brainer, every business needs a viable sales strategy so they can maintain all those good sales record. But here's the catch, not every leads you interact with will result into a sale. So you need a mechanism in place to qualify leads very fast and more on to lead that are more receptive to your brand. When you do that you find that more will be accomplished and resources such as time won't be wasted aimlessly.