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Television Advertising Pros and Cons ??

(@Anonymous)
New Member

Hello Friends

Advantages
* TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
* It reaches viewers when they're the most attentive.
* It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
* It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

Disadvantages:Barring late night spots on your local cable television network, no other advertising medium is as likely to eat up your budget as quickly as TV will. Producing the ad, which can include hiring script writers, actors, film editors, or an advertising agency, is only the first step. You must also pay for air time, and because studies have shown that TV ads are most effective with repetition, you'll almost certainly want to run your piece a number of times. Because of this, most television stations structure their pricing to make it more attractive for you to purchase advertising in chunks.

Have a nice day

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Topic starter Posted : 30/04/2010 8:40 am
(@Anonymous)
New Member

Re: Television Advertising Pros and Cons ??

Hello
The tips you have shared are really very nice and genuine. Thank you for sharing your useful views. Keep sharing your opinions like this.

Thank you for sharing
keep sharing
Smith

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Posted : 01/05/2010 4:23 am
(@Anonymous)
New Member

Re: Television Advertising Pros and Cons ??

Pros:
* Television advertising gives you the best of both worlds – visual and auditory. You can use not only graphics and words, but you can use motion, light and a number of other features that will make your message seem even more credible.
* Those watching television are a captive audience as they’re already paying particular attention to what happens on the screen.
* Television advertising leaves room for creativity. You get to brand yourself with not only an image, but with a unique personality.
Cons:
* Television advertising can be very expensive. Depending on your budget, you may have to hire writers, actors, and editors as well as your air time. If you don’t have a large advertising budget, you won’t be able to buy enough air time to make a difference.
* Changing your television advertisement to feature a different sale or to reflect a new season takes a lot of time, energy and money. It’s certainly not as simple as the hour it might take to update the coupon in your print ad.
* Television advertising only works if you’re already very familiar with your audience. Knowing who your audience is will help you to determine the best time and place to show your ad. Not knowing your audience will lead you to waste your money on times when they’re not even watching.

Thanks

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Posted : 08/05/2010 6:17 am
(@Anonymous)
New Member

Re: Television Advertising Pros and Cons ??

That's why television is so powerful - it's both giving you a lot of knowledge and awareness but also the negative ones. It's better though that even if there are lots of ads present on TV, we should be responsible enough to weigh beneficial ones and those which aren't.

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Posted : 08/05/2010 9:41 am
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