I was just recently trying to check if business citation still plays a role in driving traffic and the findings I got seemed to be rather divided. Some suggested it worked, while others claimed it's already outdated. What do you think about business citation and business listing directories? Are they still relevant in 2019?
Hey I'd say there are still relevant but you have to exercise caution. Not all directories or business citation sites will be good for your website. For example if you run a local business, it's great to list it on Google My Business. Facebook has also proven to be a great resource for listings same for with Bing places etc. Only select big major once have been while for some time.
Once upon a time this used to be the only SEO strategy you needed to drive traffic to your website. But with the recent major updates things and the competitive nature of online business, thing have slightly changed over the years. It works but you have to make sure the correct structure is employed, duplicates deleted and company info has been updated accordingly. Last these are the main ones to focus on;