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graphicdesigner
(@graphicdesigner)
Eminent Member Registered

i am a freelance graphic designer. other than small businesses who would be my target audience ?

tony
freelance graphic designer
http://www.wix.com/graphicdesignerrocks/freelancegraphicdesign

Tony
Affordable Freelance Graphic Designer
http://www.wix.com/graphicdesignerrocks/freelancegraphicdesign

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Posted : 11/08/2011 3:49 pm
stach14
(@stach14)
Eminent Member Registered

Re: target audience

That depends on what type of graphics you design. Are you into professional type designs/banners, do you do cartoonish designs, etc. There are lots of forums out there where you can post what you do and look for people needing a designer. You need to figure out things you cando and what styles you are comfortable with, then push them. Get a nice site setup showing as much of what you can do as possible and promote.

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Posted : 11/08/2011 7:58 pm
Gary Barzel
(@Gary Barzel)
Estimable Member Registered

Re: target audience

Start by make a list of people who have a need that your benefit fulfills. Next think about who is most likely to buy it, and what demographics they fall under; including what they do for a living if that would require your services, what their age group is (that will affect what styles they would appreciate), and their location. Once you can figure that out, you need to see if there is enough of a demand for it inorder to be successful.

Gary Barzel Manager of Business Development
FastUpFront: Business Cash Advance and Small Business Loans Company
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Posted : 15/08/2011 12:01 pm
Business Minds
(@Business Minds)
Trusted Member Registered

Re: target audience

With a clearly defined target audience, it is much easier to determine where and how to market your company. Here are some tips to help you define your target market.
1. Look at your current customer base
Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.
2. Check out your competition
Who are your competitors targeting? Who are their current customers? Don’t go after the same market. You may find a niche market that they are overlooking.
3. Analyze your product/service
Write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high quality design services. The resulting benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high quality design is to gain more customers and make more money.
Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target businesses interested in increasing their client base. While this is still too general, you now have a base to start from.
4. Choose specific demographics to target
Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
5. Consider the psychographics of your target
Psychographics are more personal characteristics of a person including:
Personality
Attitudes
Values
Interests/hobbies
Lifestyles
Behavior
Determine how your product or service will fit into your target’s lifestyle. How and when will they use the product? What features are most appealing to them? What media do they turn to for information? Do they read the newspaper, search online or attend particular events?
6. Evaluate your decision
Once you’ve decided on a target market, be sure to consider these questions:
Are there enough people that fit my criteria?
Will my target really benefit from my product/service? Will they see a need for it?
Do I understand what drives my target to make decisions?
Can they afford my product/service?
Can I reach them with my message? Are they easily accessible?
Don’t break your target down too far! Remember, you can have more than one niche market. Consider if your marketing message should be different for each niche market. If you can reach both niches effectively with the same message, then maybe you have broken down your market too far. Also, if you find that there are only 50 people that fit all of your criteria, maybe you should reevaluate your target. The trick is to find that perfect balance.

Small Business in India | Buying Leads | India Finance

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Posted : 17/08/2011 9:18 am
daveb
(@daveb)
Estimable Member Registered

Re: target audience

"Small businesses" is very broad... essentially every potential customer will be a small business - unless you feel like you are going to target larger brands or individual consumers. I think though that breaking it down into sub services will help you to identify targets. example Site designs, logos, print, animation work, etc

Good luck

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Posted : 17/08/2011 9:59 am
randolphj79
(@randolphj79)
Eminent Member Registered

Re: target audience

In every business the main motive is to target the audience to achieve great profits and business markets, so every business owner should try to go for target audience as you a re a graphic designer so you should go for target only for software and animation field.

Credit Card Sued

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Posted : 18/08/2011 8:18 am
carolinaaram
(@carolinaaram)
Active Member Registered

Re: target audience

The site that you shared is awesome. I have created an account in it and try to design a web page.
Business coach

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Posted : 18/08/2011 6:22 pm
Business Minds
(@Business Minds)
Trusted Member Registered

Re: target audience

Hello,
The target audience is something that depends from person to person and from their business to business. It is also very important to make sure that one understands the different types of the audience and understand that they are the ones who are very important to us.
So make sure you spend as much as time possible.

Small Business in India | Buying Leads | India Finance

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Posted : 03/11/2011 9:40 am
john321
(@john321)
Estimable Member Registered

Re: target audience

I'm completing an assignment for radio production at college and need to know the answer to this. I have looked on the official BBC website, and looked on BBC Radio 1's mini mix podcast site, but can't seem to find the answer.

Body Armour | Safeguard Clothing

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Posted : 03/11/2011 2:47 pm
shantaibu
(@shantaibu)
New Member Registered

Re: target audience

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

http://www.opentradenow.com/

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Posted : 07/11/2011 10:15 am
markspetrik
(@markspetrik)
New Member Registered

Re: target audience

Before anything else, it's important that choose on your audience. Many counselors create the blunder of considering that they can help everyone - with the outcome that they end up assisting no-one. When you specialise - by providing what you do to a particular industry area - other individuals understand you as an professional. This creates you more attractive!

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Posted : 09/12/2011 5:33 pm
johnywalter2
(@johnywalter2)
Reputable Member Registered

Re: target audience

Yes you can start with those small businesses who wants to have a really good site. You can add this up to your portfolio or even get their help for referrals. everybody starts small (except for the few lucky ones of course) and you have to work your way up with the big boys.

OSHAcampus.com

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Posted : 13/12/2011 10:28 am
D Alishouse
(@D Alishouse)
Eminent Member Registered

Re: target audience

daveb;74377 wrote: "Small businesses" is very broad... essentially every potential customer will be a small business - unless you feel like you are going to target larger brands or individual consumers. I think though that breaking it down into sub services will help you to identify targets. example Site designs, logos, print, animation work, etc

Good luck

I think this is excellent advice. Zeroing in on specific categories of graphic design will help you showcase the work you already have and help you get a better idea of who your current customers are. It will also help you decide who you want your future customers to be. Perhaps you are bored with logo design and would rather branch out into motion graphics or something of that nature.

I know some graphic designers that specialize in web design, some in book covers, some in corporate logs, etc.

ROR Developers | Ruby Consulting

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Posted : 16/12/2011 9:11 pm
orientalrugcareny
(@orientalrugcareny)
Estimable Member Registered

Re: target audience

you can also target sole proprietorship comapnies... business with one man army...

Bangalore Hotels |Hotels in Bangalore

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Posted : 17/12/2011 11:45 am
john321
(@john321)
Estimable Member Registered

Re: target audience

maybe it does, i don't know the subscription numbers for north africa. but you can't deny that right now a vast chunk of the target audience is in asia,

Body Armour | Safeguard Clothing

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Posted : 26/12/2011 9:04 am
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