Blogging. It sounds like something that only geeks could love. Yet, blogging is now being done by geeks and non-techies alike. This could and should concern you as an employer because blogs have the grave potential to threaten your business as well as your business image and reputation.
Blogs, which is a common term for Internet Web Logs, are being used commonly and frequently by individuals to post information ranging from news and opinions, gossip and photos about businesses. Often, blogs have the air and appearance of professional online journals.
Blogs have become more and more popular because of their simple ease of creation and use. Internet Web Logs have been around for some time. But as is often the case in the world of computers "ease of use" is everything. Anyone at no or little cost can set up and post on Blogs of their choice.
Blogs provide their blogger's audiences as large and diverse as the Internet itself. That is why we are witnessing journalists, political parties, individuals, organizations and even businesses increasingly embrace blogs to communicate their messages to online audiences.
The number of blogs on the Internet ranges widely.
Blogpulse, a blog authority, indexed the startling count of 50 Million blogs, as of the end of June 2013 while StrokonBlog Research, another blog authority claimed 90 Million blogs counted May 2016.
Interestingly, and perhaps not surprisingly, blogs are appealing to a younger audience. It has been estimated that 60 % of most bloggers are under 19 years of age. It is very safe to say that blogs will become more relevant to businesses as all these younger bloggers come of age and join the workforce in the coming years.
Most blogs can be considered quite harmless. In fact, the sign of a progressive business is one that embraces blogs and blogging as an effective means to communicate in an interactive innovative manner. As well blogs can be a most useful tool to conduct market research on trends as well as conduct customer research. Remember the rule that 85 % of your business comes from 15 % of your customers. Blogs can be an inexpensive way to target and interact with that vital 15 % of your customer base.
Exactly Blogs are a great way to disseminate information to your customers and clients quickly. They can also be an effective way to communicate with your employees. But there may be some concerns about how to handle blogging by your employees on the company blog or the employee's personal blog.
Blogs are essential for professional service firms, it gives then a way of demonstrating their expertise and build trust
This makes good sense considering people are reading blogs more and more. Last year the consumer research firm Ipsos-Reid reported that 42 % of the general population gas read a blog at least once. And remember this is a count of the overall general population, not those that have computers and general computer skills.
You as an employer, however, should be concerned about the negative impacts that individuals can mete out on targeted individuals and businesses. That is because some bloggers have used the online platform as effective powerful tools for attacks on businesses and their current or former employers.
Employers should be highly concerned about the blogging activities of their employees. That is because employees, who use blogs can, among other things engage in copyright violations, defamation as well as divulge corporate strategy and trade secrets.
The unbelievable thing about a blog is that once published it remains on the internet until the blog is edited, the whole blog is deleted or the server computer on the other side of the world which is hosting the blog is turned off so to speak.
Being on the internet the blog is both public to anyone anywhere in the world with internet access. Specific information can be easily searched across the internet through the standard search engine tools.
Seemingly innocuous information can be the final link in a competitor's puzzle or can be used for "social engineering "to trick staff into divulging vital corporate information to outsiders pretending to be staff members. One need not have the keys anymore to the plant just information.
Seemingly harmless information on the blog can even be used to guess passwords. It is amazing the percentage of people who use their address, birthday as well as wife's, kids or dog's name for email and security passwords.
Blogs adds the professionalism in your badges.
We have a Photography & Graphic Design Studio, we do Photography and create Designs for a wide range of
Products to sell online through webshops,
To communicate about it all and to be able to Show you our New Designs/- Products we have,
amung other things a special Newsfacts Blog. With on it
a Flash Panel that shows you moving Images of our Latest Designs.
On it also lots of interesting
Blog posts with background info about them, and all kinds of possiblitities to
Interact through writing comments & replies on blog posts,
and ways to share blog posts or products in our webshops on social media.
Talking about Social Media,
We also frequently use - Twitter - to show Photocollages from our Photography, and to
announce about what your can read on our Blogs. On Twitter we use
to our tweets so that you can easily find our tweets with a search.
Read more about Graphical Design and Online Marketing at:
While I agree with you that blogs usage has grown over the years, the benefit this has brought by giving millions of people a platform to voice their opinion can not only be praised but celebrated. Provided a business is doing the right thing, I do not imagine that they should feel threatened.
In today's time where technology is so widespread, you could at least have one for advertising purposes and use it to attract customers.
Blogs are a healthy way of reaching your audience and helping them solve basic problems. Blogs can be used to find solutions to the pain points of the customers and prospects alike.
It is also a way to establish your authority in the market. If a brand regularly delivers a way to solve the common problems its prospects are more likely to follow the tips and tricks given in the blogs and thus help the brand to establish its image.
You should because a blog will not only give you a big pool of potential candidates, but it can also act as a place to promote what your business is a about. With that said, you blog need to be take care of and updated regularly to improve the discoverability of your website.